Real-time news tracking is the process of monitoring something as it happens, whether that’s a specific event, or a brand mention. To make it work, you need a tool that can cover the entire media landscape including online news, social, TV, radio, podcasts and more. Determ’s award-winning media monitoring and alerting solution fits the bill.
It also offers a powerful feature that allows you to set up alerts for the most critical mentions in your media monitoring – and get notified immediately if it is mentioned anywhere online (and offline) – so you can act quickly. This could save you from a PR crisis, for example, by letting you know about bad news before it spreads.
Another key finding of the 2025 Reuters Digital News Report is that today’s audiences want more from their news: They need to feel connected and part of the conversation. That means delivering updates in a format that fits their fast-paced lives. Live blogs are the perfect tool to do that: they allow for a coherent, time-stamped narrative that shares key facts and links to more in-depth coverage. And they’re flexible enough to include interactive features like reader polls and Q&As that update in realtime. For example, New Zealand’s Stuff ran a poll during its Met Gala and Taylor Swift ticketing coverage that triggered more than 1,000 reader responses.
And a customizable, brand-integrated live format can be the engine that drives revenue for struggling news outlets. For example, Suddeutsche Zeitung’s paywalled soccer live blog saw a 7.3% reach among their subscriber base – proof that high-value real-time content can drive long-term audience loyalty.