Financial news is a complex subject that requires a balance of accuracy and clarity to connect with readers. Historically, the target audience for business news has been economic professionals who consume it 24/7 and are familiar with terms like “asset allocation,” “EBITDA” and “ROI.” However, journalists need to consider how to make this content more relatable to everyday people as well.
One way to do this is by using visual aids that can help explain complicated concepts. Whether it’s line graphs or infographics, these tools can help break down the information and make it easier for readers to digest. Similarly, stories that feature strong on-camera characters or personal examples of how a particular change affects average people can also be very effective.
The other key element to a successful financial news story is context. This includes explaining how and why a particular change took place or, in the case of market trends, showing how they differ over time. For example, if you write that a company’s stock prices dropped over the past year, it should be clear that it’s because they failed to meet investors’ expectations.
Finally, a strong understanding of the impact of financial news on society is essential. For example, if you report on how tariffs will affect the economy in different parts of the world, it’s important to show how this may impact local consumers, businesses and families. This shows readers how they can take action and make decisions based on the latest economic trends.