When people hear the word “news,” they often think of black-and-white journalism in a major newspaper or the nightly news recap on television. However, news can also mean updates about a business or company. This kind of news is called corporate news. It can be published in print, radio, television or online.
Many large businesses create a news report or newsletter for their employees, updating them on company-wide developments, such as major mergers or new product releases. This can boost morale and help employees stay informed about the work of their colleagues. It can also be used to announce major accomplishments or recognition of employee efforts, such as awards won.
Unlike other types of journalism, where it’s acceptable to inject personal opinion in the story, business and financial news tends to be more fact-based. However, this doesn’t mean that reporters can skip checking facts or referencing their sources. For example, a journalist may need to verify that a company has indeed replaced its CEO by interviewing the person responsible or getting a quote from a public statement.
Corporate media often claims to be objective and unbiased, but this is difficult to prove. In addition to a monetary interest in the subject matter, there are also other factors that can influence the viewpoint of media outlets. A famous analysis of this is the book Manufacturing Consent, which detailed how U.S. media supported the war in Iraq and favored a pro-corporate agenda.